Inconsistent sales isn’t a motivation problem. It’s a mechanics problem.
Enter: M.A.P.S.
Are you selling outcomes or just offering features?
Your message must echo the buyer’s internal conversation.
Example: Instead of “We speed up payroll,” say “We give your finance team peace of mind.”
A brilliant message to the wrong ICP is just noise.
Audit your targeting. Are you selling to decision-makers or browsers?
Is it based on behaviors or vibes?
Stage movement must require actions e.g., “Legal team review” > “Negotiation”.
Can the sales process run without its top performer?
Documented workflows, CRM automation, and enablement tools reduce reliance on heroics.
M.A.P.S. helps you:
Build the machine before you chase momentum.
Below are Insights for Business Growth and strategies to elevate your sales game.
Sales go beyond transactions ,It's about building relationships, solving problems, and creating opportunities. My approach is rooted in the power of collaboration, strategy, and innovative systems that transforms businesses and lives.
