When I walk into most B2B sales teams whether it’s a fintech startup in Lagos, a scale-up in Shoreditch, or a SaaS darling in San Francisco I see the same dysfunctional pattern play out again and again.
Sales teams scramble to follow up on leads. Marketing passes MQLs like they’re radioactive. Managers obsess over dashboards while deals quietly go cold.
The real issue isn’t a lack of leads. It’s a broken revenue engine.
Many tech companies think they’re struggling with lead generation, but what they really face is a pipeline conversion problem.
According to HubSpot’s 2024 State of Sales Report, companies are generating more leads than ever but conversion rates are flat or declining. The reason? These companies are built to capture attention, not to drive commitment.
When leads are passed to sales without proper qualification, sales reps are left working in silos with inconsistent messaging. There’s no clear ownership of conversion metrics, and marketing is rewarded for generating MQLs not actual revenue.
These words of affirmation strengthen you from the inside out, as they are truths (not emotions or circumstances-based) and you will notice that you begin to feel calmer and less intimidated. Personally one of my favourite ones is ' I am valuable and my contribution matters'. It's such a game changer for me.
"I am valuable and my contribution matters'. It's such a game changer for me."
Maybe imposter syndrome is an indicator of growth? Coming out of your comfort zone into the unfamiliar? Maybe it's just our brain's alert system that we are entering new territory and it gives us a chance to grow, expand our horizon, challenge our norms, reveal hidden potential in us? Maybe imposter syndrome is an opportunity to remind ourselves that we are each uniquely valuable and shouldn't be something we work to fight against but to understand what it means and what our brain is trying to tell us? Maybe it should be celebrated because it means we aren't stagnant?
Below are Insights for Business Growth and strategies to elevate your sales game.
Sales go beyond transactions ,It's about building relationships, solving problems, and creating opportunities. My approach is rooted in the power of collaboration, strategy, and innovative systems that transforms businesses and lives.
